H&M puts store sustainability, experiential services and customer experience at the heart of their new Angel Central store which opens on Friday 28th October at 10am. The store offers a world leading interior look and feel for the brand, including the much-awaited introduction of H&M HOME, new click and collect lockers and self-service checkouts.

Founded in Sweden in 1947, H&M opened its first U.K. store in 1976. Over forty years later, H&M’s U.K. and Ireland portfolio has grown to include more than 200 stores. H&M continues to lead the transition to circular, climate positive fashion. These values will be built into the foundation of the new Islington store which offers H&M’s Garment Collection and Recycling service. Launched in 2013, H&M’s Garment Collection and Recyling scheme allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. All donated items are recycled with 0% going to landfill.

To encourage customers to use their Garment Collection programme, H&M offer Conscious Points in addition to a digital voucher. The H&M garment collecting scheme is just one example of the many projects H&M has implemented to lead the change towards 100% circularity.

Christopher Clare, Expansion Manager for H&M U.K. & Ireland, continues: “We are beyond excited to bring our much-loved H&M HOME concept to our Angel Central store and customers. We always listen to our customers when designing new stores and considering concepts and services. So, not only will customers be able to enjoy new curated collections and spaces were style, creativity and culture are celebrated, but they can access new services which put our customer shopping experience first. We cannot wait to welcome our Angel Central customers to the store today!”

Check out the new H&M store at Angel Central, and enjoy 20% from Friday 28th October – Sunday 30th October!