This Black Friday, Rituals is rewriting the shopping narrative by turning it green. From Monday, 25th November, to Sunday, 1st December, Rituals invites you to join their Green Friday initiative—a movement that encourages conscious consumerism and sustainability.

What is Green Friday?

Since 2021, Rituals has been transforming Black Friday into Green Friday, using this major shopping moment to promote sustainability. Instead of traditional sales across all products, Rituals focuses on their refill collection, offering 20% off to inspire eco-friendly choices.

With packaging waste and overconsumption in the spotlight, Rituals’ refill collection provides an opportunity to reduce waste without compromising on the quality of the products you love.

Why Shop Green This Black Friday?

Rituals’ Green Friday campaign is more than just a discount—it’s a statement of sustainability:

  • Save Money: Enjoy 20% off all refills, from fragrance sticks to hand wash refills.
  • Eco-Friendly Impact: Refills use fewer materials, lower CO₂ emissions, and require less energy to produce compared to original products.
    • Research by The LCA Centre confirms these benefits.
  • Expanded Range: This year’s offer includes new innovations like concentrated hand wash refills and redesigned fragrance sticks.

What Does Green Friday Mean for You?

Rituals’ refill range offers the perfect balance of luxury and sustainability:

  • Refill and Reuse: Keep your favourite product containers and top them up instead of replacing them.
  • Reduce Packaging Waste: Less packaging means less waste heading to landfill.
  • The Same Rituals Experience: Indulge in the products you love with a smaller environmental footprint.

Make Your Shopping Matter

From 25th November to 1st December, head to Rituals at Angel Central and join the Green Friday movement. With 20% off all refills, it’s the perfect time to shop smarter, save money, and help the planet.

Let’s turn Black Friday green—together!