H&M puts store sustainability, experiential services and customer experience at the heart of their new Angel Central store. The store offers a world leading interior look and feel for the brand, including the much-awaited introduction of H&M HOME, new click and collect lockers and self-service checkouts.
Founded in Sweden in 1947, H&M opened its first U.K. store in 1976. Over forty years later, H&M’s U.K. and Ireland portfolio has grown to include more than 200 stores. H&M continues to lead the transition to circular, climate positive fashion. These values will be built into the foundation of the new Islington store which offers H&M’s Garment Collection and Recycling service. Launched in 2013, H&M’s Garment Collection and Recyling scheme allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. All donated items are recycled with 0% going to landfill.
To encourage customers to use their Garment Collection programme, H&M offer Conscious Points in addition to a digital voucher. The H&M garment collecting scheme is just one example of the many projects H&M has implemented to lead the change towards 100% circularity.